Our Services
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Custom-structured and negotiated based on scope of work, this retainer provides high-touch, executive-level guidance for equestrian companies ready to scale with discipline and intent.
Weekly leadership strategy sessions
Operational and revenue-model optimization
Brand positioning and market-expansion strategy
Executive dashboards, financial insights, and performance tracking
Designed for equestrian brands and facilities seeking measurable ROI, clearer decision-making, and institutional-grade strategic support.
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Priced per engagement on a fixed-fee basis, typically ranging from $25,000–$75,000, and structured for speed, precision, and impact.
Go-to-market strategy, product positioning, and launch execution
Sales architecture, pricing strategy, and revenue optimization
Sponsorship strategy and ambassador activation frameworks
Designed for equestrian brands and operations seeking measurable performance gains without the obligation of a long-term retainer.
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2% – 7% revenue share
We grow together — incentivized for maximum performance.Applied to revenue-driving products or strategies
Lower upfront cost, higher shared upside
Business, brand, and sales alignment
Best for emerging brands with big goals and momentum.
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$6,500–$15,000 one-time engagement
Optional ongoing advisory support starting at $1,000/monthStrategic system design and implementation oversight that strengthens the financial core of equestrian businesses—without placing execution on your internal team or on EAM.
Assessment and design of digital invoicing and automated billing systems
Revenue-retention strategy and cash-flow visibility frameworks
Client onboarding and communication workflow architecture
Scheduling and program-structure optimization for operational efficiency
EAM serves as the strategic lead and connector, aligning your business with vetted technology providers and operational specialists best suited to your scale and goals. The result is a cohesive, well-executed foundation that reduces operational chaos, protects revenue, and frees leadership to focus on growth—with continued advisory support available as your business evolves.
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$450–$2,500 per engagement
Targeted legal strategy and referral advisory for equestrian-specific business needs—without EAM acting as legal counsel.
Strategic guidance on sales, lease, and boarding agreement structures
Liability exposure assessment and compliance considerations
Sponsorship and representation contract positioning
Negotiation strategy for high-value and complex transactions
EAM connects clients with a curated network of equine-centric law firms best suited to their jurisdiction, transaction type, and risk profile. This engagement ensures the right legal expertise is deployed efficiently—reducing exposure, protecting relationships, and supporting sound business decisions at every stage.
Scopes of Work
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Strategic Growth & Market Positioning
We help equestrian brands establish a clear competitive advantage — aligning product strengths with market demand and buyer psychology. Our guidance is grounded in Elisabeth McCormick’s business experience in finance, economics, and strategic operations, paired with a lifetime immersed in upper-level hunter, jumper, and equitation sport.
What this includes:
• Competitive analysis & differentiation strategy
• Pricing + margin structure
• U.S. & international expansion models
• Brand positioning + narrative clarity -
Operational Performance & Revenue Structure
Strong brands succeed because the business behind them is built for efficiency. We optimize internal systems to reduce friction, increase productivity, and create scalable revenue architecture.
Elisabeth’s experience driving organizational design and financial forecasting allows companies to operate with confidence and discipline — no guesswork, just results.
What this includes:
• Sales team and channel optimization
• CRM + data utilization frameworks
• Inventory flow and turn-rate improvement
• Process standardization + operational playbooks -
Go-to-Market & Product Launch Advisory
From innovative tack and apparel to technology platforms in sport, we help brands bring products to market with precision. Elisabeth’s background sourcing, training, and selling high caliber horses gives her a direct connection to rider needs and performance standards — enabling strategy that resonates with end users from day one.
What this includes:
• GTM strategy + roll-out planning
• Showground sales and ambassador integration
• Consumer feedback loops + product iteration
• Market adoption acceleration models -
Influence, Partnerships & Rider Segmentation
Industry trust is currency — and earned, not claimed. With strategic relationships across the hunter/jumper A-Circuit and experience advising on athlete development and buyer conversion, we help brands invest in sponsorship and representation where the ROI is real and measurable.
What this includes:
• Ambassador + influencer program design
• College and youth talent pipeline strategy
• Rider and trainer segmentation insights
• Partnership pitch decks + negotiation support -
Operational Efficiency for High-Performing Barns
We build efficient, digital-first business infrastructure designed specifically for barns, trainers, and equine programs. Our systems eliminate revenue leakage, streamline billing, improve communication, and free up time so professionals can focus on horses — not spreadsheets.
What this includes:
• Custom billing workflows + automated recurring payments
• Expense + cash flow tracking aligned to seasonal demands
• Lesson + training scheduling systems
• Digital client onboarding + policy enforcement
• Show billing support + revenue capture mapping
• Monthly performance tracking + KPI reporting
