Elisabeth A. McCormick, founder of EAM Equestrian Consulting, brings a rare and disciplined perspective to the equestrian industry: elite competitive sport experience paired with executive-level economic and strategic expertise. Known throughout the hunter, jumper, and equitation circuits as Ellie Morris, she developed an early, firsthand understanding of performance standards, product credibility, and the economic behavior that drives decision-making from grassroots programs to top-tier competition.

Professionally, Elisabeth has spent more than a decade operating at the intersection of finance, operations, and large-scale strategy, leading initiatives with valuations reaching into the hundreds of millions. Her work spans cost-structure analysis, organizational design, and data-driven operating models built to improve capital efficiency, resilience, and long-term value creation. She has advised senior leadership teams in complex, highly regulated environments where precision and accountability are non-negotiable.

Today, she unites those disciplines through EAM—bringing institutional-grade economic thinking into an industry that has long relied on intuition and tradition alone. Elisabeth’s work equips equestrian brands and professional operations to understand their true economics, operate with intention, and compete with the same discipline demanded inside the ring—turning legacy, expertise, and opportunity into sustainable market leadership.