Elisabeth A. McCormick, founder of EAM Equestrian Consulting, brings a rare and valuable dual expertise to the equestrian industry: elite competitive sport experience and executive-level business strategy. Known throughout the hunter, jumper, and equitation circuits as Ellie Morris, she developed a foundational understanding of performance, product integrity, and the purchasing psychology of riders from grassroots to A-circuit champions.

Professionally, Elisabeth has spent more than a decade working in high-stakes finance, operations, and government contracting — leading initiatives with project valuations scaling into the hundreds of millions. Her background spans strategic budgeting, organizational restructuring, and data-driven decision systems designed to improve efficiency, profitability, and long-term scalability. She has served as a trusted partner to executive teams, driving clarity and measurable results in demanding, complex environments.

Today, she unites those strengths at EAM: the authentic, lifelong equestrian knowledge riders recognize and respect, with the rigorous business intelligence companies need to excel. Elisabeth’s mission is to empower equestrian brands to operate with the same precision, standards, and competitive edge expected inside the arena — transforming opportunity into sustainable market leadership.